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THE PHARMA REVIEW (JAN 2010)

The Dilemma of Ethical or Unethical Promotion

V. Srinivasan

Introduction: Small Companies which want to see results quickly, and can’t sustain operations for long without immediate returns, often take the unethical route. Companies which can sustain operations initially without immediate returns, and are managed by long terms marketing strategies/vision plans, normally don’t think in terms of short term gains, and look towards ethical marketing strategies.

 

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