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THE PHARMA REVIEW (JANUARY FEBRUARY 2015)

It is Possible to Get Back The Respect of Medical Representatives?

V. Srinivasan

Introduction: Recently, one of my very senior friends in the Industry, during our casual interaction, lamented that when they were working in the field in the old days, the Doctors and the Trade used to give them a lot of respect and time, which is not the case now for a majority of Pharma Companies & its field force. That prompted me to diagnose what could be the possible reasons for the lack of respect now, and also the ways and means to retrieve it back. 

 

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