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THE PHARMA REVIEW (JAN – FEB 2020)

The Digital Transformation of Medical Affairs

eyeforpharma

Introduction:

Within pharma companies, medical affairs departments have steadily risen to prominence. They provide a unique and increasingly valuable function, both internally and externally. As well as having a grip on key scientific, medical and compliance issues, medical affairs teams must engage more deeply with customers while cultivating a new appreciation of the company’s commercial and strategic challenges.

 

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