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THE PHARMA REVIEW (JULY – AUGUST 2014)

Patent or Patient? The Challenges in Pricing Policy of Patent Medicine

Muragundi P M & A. N. Nagappa

Introduction: The arena of patent is extended from intellectual property protection to the economics of healthcare management. It is well appreciated that innovative products are the outcome of highly innovative intellectual expertise, which needs to be identified and rewarded so that it creates an atmosphere of innovation across the globe. The times of ‘Best and Benting’ 

 

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