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THE PHARMA REVIEW (JULY AUGUST 2014)

Perceptual Mapping and its Role in Pharmaceutical Product Positioning

Vamshi Krishna G, Seedhar D, Manthan J, N. Udupa, Ligade V S & Muragundi PM

Introduction: The Pharmaceutical industry has been growing at a remarkable growth rate from time to time and it had been registered a growth rate of about 13% in the period of 2012-13. According to IMS health data the pharmaceutical market of India is expected to be in the sixth largest in the world as of 2020. So, marketers of all the industries are trying to position themselves through their products in the market in order to attain a most contributing percentage to the annual growth rate and to their individual benefits as well. 

 

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