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THE PHARMA REVIEW (MARCH - APRIL 2013)

Steps to Identify Authentication Solutions to Curb Counterfeiting

C S Jeena

Introduction: Counterfeiting is menace for brand owners and Government authorities. In over a decade the problem has expanded rapidly and is now not limited to luxury goods and developed economies. There are any numbers of reports available on internet discussing the loss to industry and people due to counterfeiting. Over the years, in order to prevent counterfeiting from plaguing their business, brand owners started using authentication solutions. With the availability of various authentication solutions, companies and Government authorities are facing problem in selection of a specific authentication solution as the adoption of any given solution is a complex question involving issues, amongst others, of cost, compatibility, feasibility and reliability, and there are divergent views on which technologies should be adopted and the timing for their adoption. While these solutions can sometimes add to the problem, the right selection, usage & implementation of authentication solutions helps companies and authorities to keep them one step ahead of counterfeiting.

 

 

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