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THE PHARMA REVIEW (MARCH APRIL 2015)

The Patient Centered Clinical Trial - A New Paradigm

Joyce Avedisian & Nassim Azzi

Introduction: Patient centricity is no longer just viewed as an opportunity solely for commercial pharma. In September 2014, eyeforpharma brought together 100 US clinical leaders to discuss the evolving role of patients in clinical trials. The executive forum addressed the latest trends and innovations in clinical trial management from a patientcentric perspective, but it was the presence and involvement of several patients and patient advocates that shaped the discussion and expanded our thinking on the topic. Beyond debating various practical questions, delegates from pharma began to wonder how the necessary changes might materialize under the organizational lens: 

 

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