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THE PHARMA REVIEW (MARCH APRIL 2016)

Patient Recruitment, Patient Engagement, Patient Retention In Clinical Trials

Ketan Zota

Introduction: Pharmaceutical industry, a world where health is valued more before the sickness comes. Since ages the Pharma world is giving its patients medicines that can be a reason for their healthy living. With infinite research & development, medical formulations and patents, the industry has achieved an incremental increase in their business as well a pathway of expansion. Clinical Trials is one of the most important practice conducted in this industry. 

 

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