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THE PHARMA REVIEW (MARCH APRIL 2016)

The Unique Challenges of Pharmaceutical Coding in Arabic, Cyrillic and Asian Languages

Richard Nemesi

Introduction: In the last ten years, the development of the so-called pharmerging markets has provided Western drug companies with huge opportunities. Developing economies in countries like China, India, Russia, South Korea, Brazil and Mexico have become major consumers of pharmaceuticals; the IMS estimate that in 2014, pharmerging countries made up around a quarter of the total pharmaceutical market, and it's estimated that by 2017, this will rise to a third. In Saudi Arabia alone, the market is worth around US$4bn, with 70% of imports coming from Europe and 13.1% from the USA. Whilst in the Philippines, the pharmaceutical market has grown to US$4.3bn1, with foreign manufacturers supplying 75% of the market2. 

 

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