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Introduction
The general public expects businesses outside the health
industry – such as retail, entertainment and consumer
technology – to be involved in health in ways that go
well beyond the health of their employees, according to
the Edelman Health Engagement Barometer 2010.
Nearly three-quarters (72%) of those globally surveyed
online trust a company more if it is effectively engaged
in health and two-thirds (65%) either recommend or buy
products from those companies. However, 51% said
business in general is doing only a fair or poor job in
this arena, and only 36% trust business to fulfill its
role in addressing health. Findings from the survey were
presented today at the 7th Annual World Health Care
Congress in Washington, D.C., The 11-country,
15,000-person study found that while more than three out
of four (77%) believe business should engage in helping
employees and their families lead healthier lives, nine
in 10 (92%) believe companies should be engaging in
other ways, too.
For example, nearly three out of four (71%) believe it
is important for business to support the health of its
local communities, three-fourths (75%) believe it is
important for business to educate the public on health
topics related to its products or services, and the same
number believe it is important for business to create
new products or services that maintain and improve
personal health. Seventy percent believe business should
help to address obesity. The importance of health as
both a business imperative and a business opportunity
was powerful worldwide, but particularly strong in the
emerging markets of India, China, Brazil, and
Mexico.Among those surveyed in India, nearly 76% said
the government should play a role in addressing the
health of people in the country.
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