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THE PHARMA REVIEW (MAY 2010)

Healthcare and Diagnostic Marketing

Himanshu Baid

Introduction
The healthcare industry, which comprises hospital and allied sectors, is projected to grow 23 percent per annum to touch approx. 3500 billion rupees by 2012 from the current estimated size of 1600 billion rupees according to ASSOCHAM report. India’s expenditure on healthcare constitutes almost 5.1 percent of the country’s GDP, higher than that of some other developing nations. The fastest growing concern in India is healthcare, though it is yet to catch pace with western countries where adequate attention towards its citizen is the main focus.

 

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