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THE PHARMA REVIEW (MAY - JUNE 2013)

ISO 12931: Raising Standards to Fight Pharma Counterfeiting

Manoj Kochar

Introduction
Fortunately, this increasing menace has also energized the anti-counterfeiting solution providers to up the ante and develop solutions that allow the brand owners to help consumers identify a genuine medicine. Today, there are over 100 product security technologies (holograms, digital watermarks, DNA taggants, security inks, serialisation etc.) used by pharmaceutical manufacturer to combat counterfeiting. Such solutions can be applied on the primary or secondary packaging.

 

 

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