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THE PHARMA REVIEW (MAY - JUNE 2013)

The Perils of CODES

Alpana Parida1 & Boris Andre2

Introduction
Gradually the pharmacy stores in India are turning into kirana stores with the FMCG products slowly creeping in. This turn of events is being constructively used by many brands. Moov, Vicks, Hajmola and other OTC brands are using retail space with many innovative techniques to increase over the shelf purchase. Within this, there is one segment that is faced with the undue disadvantage with constant crowds in the pharmacies and the embarrassment attached with buying products like contraceptives, condoms, sanitary napkins and other such products.

 

 

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