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THE PHARMA REVIEW (MAY – JUNE 2015)

Patient Centric Clinical Trials: Why Involving Patients is Key to The Future of Pharma

Helen Raff

Introduction: Clinical trials are at the heart of what the pharmaceutical industry does and an area that’s become increasingly difficult of late. For a range of scientific and regulatory reasons, research is becoming more complex and recruiting and retaining patients is getting harder. Surveys show that only one in 10 trials now finish on time, and that recruitment accounts for 40% of research costs - an exceedingly high number.

 

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