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THE PHARMA REVIEW (NOVEMBER - DECEMBER 2014)

Regulatory Scenario of Pharmaceutical Marketing Practices in India

P M Muragundi, V S Ligade, D Sreedhar, M D Janodia & N. Udupa

Introduction: Promotion is a form of communication which involves interaction between healthcare professionals and pharmaceutical companies. These interactions ensure physicians and allied healthcare professionals who are involved in evidence based prescription decision making to access the information they need, that patients who consume to have access to the medicines they require and also ensuring that all the pharmaceutical products are prescribed and consumed in a manner that provides the maximum benefit to patients1. There is changing trend in the way these interactions happen in recent times due to the advent of information technology and social networking. 

 

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