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THE PHARMA REVIEW (NOVEMBER - DECEMBER 2016)

Marketing Edge Through Learning

Sunil S Chiplunkar

Introduction: Marketing is never boring! It is as exciting and confounding as the above quote which is often attributed to Charles Darwin (Author: Origin of species) but not fully proved to be his quote! Yet the quote as being Charles Darwin’s endures since it fits with the public image and perception of Charles Darwin, the naturalist and evolution researcher! Marketing similarly is about building a favourable perception of the marketed product. Marketing is an exciting game that is always on shifting sands. And this makes marketing a tough nut to crack! The core of marketing is increasing consumption of the value offering. However, value of marketing is in its ability to complete the product - cash cycle most creatively, effectively and efficiently at high speed. 

 

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