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Abstracts: In India, a decade ago, packaging was
often an afterthought for many companies, viewed as
merely the final step in manufacturing. But now, drug
makers are considering packaging earlier in development.
They are looking to packaging and labeling as mediums to
promote their products, increase patient compliance, and
create a brand identity. The Indian pharmaceutical
industry has taken off in the 1990s, now heading for the
global stage and the pharmaceutical packaging industry
has gone along for the ride. Both these industries are
headed for astonishing growth in the future. As the
market gets hit with more and more new drugs, as drug
companies delve more into the dietary supplement sector,
and as new regulations emerge that require packaging
solutions, the need for innovations in packaging
increases. It is said by the industry watchers that the
concept of packaging in general came into existence in
India during 1950s, which became noticeable in 1960s,
grew in size in 1970s, revolutionized in 1980s,
developed in 1990s. |
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