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THE PHARMA REVIEW (SEPTEMBER - OCTOBER 2013)

Strategic Analysis of Marketing Strategies Adopted by Successful Nutraceutical Brands in India

Damayanti Mate, Yogeshkumar Viradiya, Mukeshkumar Verma & Ajay Pise

Introduction: Today, health care market is flooded with different new terminologies including Nutraceutical, Cosmeticeuticals, Ayuraceuticals and Dermaceuticals. Nutraceutical is one of the popular terminologies with high market potential and growth in Healthcare Market. Several scholars have attempted to propose several definitions of Nutraceuticals. Commonly accepted definition of Nutraceutical says, “Ingredients with human health benefits beyond basis nutrition are called as Nutraceutical”. 

 

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