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THE PHARMA REVIEW (SEPTEMBER - OCTOBER 2016)

Patient-Centric Profitability: Pharma’s Global Survey & Analysis

Nicky Williams

Introduction: A patient-centric pharmaceutical industry is clearly the goal of many working within the field, and there is a high degree of emphasis being placed on putting the patient at the center of pharma’s work. At the same time, there appears to be a host of barriers in the way of turning this patient-centric vision into a long-term reality. One of these barriers, and perhaps the strongest of these, is a fear that patient focus and profitability are counter intuitive. How can moving away from the traditional business model, where the focus is on selling, towards a more human-centric model, where the patient is the focus, make financial sense? Such questions are preventing leaders from implementing patient-centric missions with confidence – a confidence that is needed if a patient focus is to be fully embedded within the pharmaceutical industry. It is only through fully embedding patient focus into the very fabric of the industry that the true benefits to patients and pharma can be realized. 

 

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